If you’re planning to disseminate information to internal or external audiences via an HTML nieuwsbrief, you must be strategic when determining its content and design.

Your newsletter should be rich with succinct, snappy content that both informs your audience members and spurs them to take action steps, such as clicking on a full story or taking a survey. Go easy on acronyms, and use a conversational tone.

Your layout should be organized so that the most relevant news is emphasized graphically, either by using powerful related photos or eye-catching typography. However, don’t clutter the design with a bunch of bells and whistles. Readers do appreciate white space here and there.