As a music promoter, I have a somewhat novel approach to how to promote a website. You see, I knew all about how to promote music before I even got involved in the Internet. I have become comfortable with it over the last couple of years, but it is certainly not my background. For me, the key is promoting a website in the real world.

You see, national coverage and national attention are very difficult to dig get for an independent band, but local coverage is comparably easy. I have many strategies for how to promote a website in a geographic area. Basically, the key is to include the URL in all of your materials and have a great street team together. If you have some web-based giveaways, then it so much the better for you. That will get people looking at your website, and once they are looking, you have gone halfway to winning the battle.