As you know, there’s no shortage of information about getting traffic to your site, but it rarely addresses the need for a site that converts that traffic. Also, once those visitors land on your site, you’ll need to make them want to stay there, and hopefully return once they do leave. Your site’s appearance plays a major role in not only retaining the visitors but also making them come back. It’s a brutal reality because visitors will make a determination about your site very quickly – in about 3 seconds. That’s not much time to put your best foot forward. A website that makes it hard to navigate, or is hard on they eyeballs, will not do as well as a site that gets it right. So obviously it’s worth it to try and get these things right with your site. Great – now let’s get into some more discussion on this critical topic.

A simple web design tip to remember is to always keep it simple while staying away from clutter. Sure, it’s fun to use cool Photoshop effects or use flash based animation on your site, but keeping it simple without all that business will pay off when it comes to the long run. Your site visitors will simply be put off by the design that is confusing and cluttered. Instead, you’ll want to create an appealing design for your website so that the information is organized in such a way so as to allow visitors to easily find what they’re looking for. Also, create a balance between text and visual since you want each of it to complement each other, if your text overpowers the visual or vice versa, then it’s not right. Don’t forget to also optimize your images to ensure your site loads faster. When you have visuals on your site, they aren’t just to make it “look good” but are much more than that. Using visuals should only be used to effectively communicate the right message to your visitors. You can use colors to both present your company’s image and also to communicate with all of the visitors that come to your site. For instance, if you have a site that has to do with “going green” then you’ll want to use a lot of green on the site and distribute it around. A site about selling toys for kids might use solid, bright colors to represent that subject. There are many other ways you can make use of visuals to present your site in the most positive manner possible. They can also be used for the purpose of highlighting, like buttons to highlight certain links, which makes navigation easier. Apart from this, you can use visual images such as arrows/bold text to direct your visitor to a different page.

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