Being Green, while a trendy topic at the moment, is a movement which can eventually help save our planet and those corporations who have embraced being green are proud to tell it. There is no place where green marketing is more evident than on the Internet where ads have no carbon footprint whatsoever.

Traditional advertising uses natural resources, is wasteful and generally ends up as trash in a land fill or worse, in the ocean. Online marketing and green web design uses no paper, no oil and it won’t end up littered in the streets in the end. Once an online ad is done, it is simple deleted and nothing is wasted or destroyed in the creation, during the life of or end of a green web design website.

What if there is a carbon footprint from a website? How can a website with a carbon footprint be truly green in every way? By using carbon credits or carbon offsetting options, a company who falls below a preset carbon emission amount can sell their credits to another company who is exceeding their allowed carbon emission footprint. Sound confusing? It is but, it works.

Everywhere you look you see marketing, you can’t escape it no matter how hard you try. Newspaper ads, magazine ads, billboards, fliers, television and radio – they are everywhere and they all use our limited natural resources. Many of these will end up at the bottom of a landfill one day as trash never to be reused and this is where being green with your advertising is so very important.